Mortgage Advertising for Brokers and
Lenders
Lender411.com has developed a new and innovative
form of internet advertising we refer to
as our “smart directory +
search engine” platform.
Our technology is designed to enhance consumers'
online shopping experience while providing
advertisers like you the ability to target
your campaign to any desired borrower demographic
and/or loan product.
Unlike ordinary directory sites that
merely list mortgage companies in random
or alphabetical order, Lender411.com utilizes
our proprietary built-in search engine
to provide consumers with meaningful and
relevant data and help them "find
the right lender".
Here is how it works: First we ask the
consumer a handful of qualifying questions.
Next, our search engine goes to work and
displays, in order of relevance,
the list of those mortgage companies that
are most qualified and willing to do the
specified consumer loan. In effect, we
match the consumer with "the right
lender". You can think of Lender411
as a drill-down search tool that
consumers use after they have done their
initial search on Google, Yahoo or MSN.
As such, advertising on Lender411.com
provides a much better Return on Investment
(ROI) for your advertising dollar than
the search engines themselves since it
will drive more qualified traffic
to your site than the PPC campaigns on
search engines.
Click on this link for an example of
our Lender
Search.
A paid search listing on Lender411.com
offers the following additional benefits:
Below you will find a screenshot of a
Search Result page:
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