Tuesday, June 26, 2007 - Article by: Lender411 Member
I have mentioned it many times before. Often, my newsletter topics come from real-life situations and clients.
A few weeks ago, an agent who reads my newsletter came to me with a challenge. He represented a man from Japan, who didn't speak English. The man was buying a non-warrantable condo, as a second home, with stated income, and his lender had just turned him down on the day of closing. He came to me and we got his loan closed.
He was very happy and he said, "Aaron, you should write a newsletter about Foreign National homebuyers, because not many people understand it." He was right!
The American dollar is weak today compared to many other foreign currencies. In addition, American banks offer very creative loan financing and low interest rates. As a result, many foreigners are looking to invest their money in American real estate and Las Vegas is one of the most popular markets for them.
People who are not American or who are not legal resident aliens are classified as Foreign Nationals.
In Las Vegas, experts say the high-rise condo industry would not be able to survive without the Foreign National buyer. According to a recent article in Fortune Magazine, foreign buyers have purchased as many as 30 percent of the condo units in the new Mandarin Oriental, part of MGM CityCenter, that is supposed open in late 2009. The entire Mandarin Oriental building is nearly sold out.
Some people estimate that close to 10% of all purchases in Southern Nevada are Foreign National buyers. When you are talking about Florida, some say this number is as high as 15-20%.
These clients come to the States to purchase both Second Homes and Investment Properties. However, the recent challenges in the lending guidelines have made investment loans difficult for Foreign Nationals. However, primary resident and second home purchases are very easy for the borrower to obtain.
There is a real marketing opportunity for real estate agents who can promote themselves to this niche and you don't have to be from their country to do so. It's important to understand how they will secure financing however.
Although many loan programs have different requirements, here is a pretty standard list of what they will need:
It's important to note that when a non-U.S. real estate owner sells the real estate he has bought here, the IRS requires that 10% of the sales price be withheld at closing for an estimate tax payment.
There are exceptions to this. If the non-U.S. real estate owner sells the property to someone who plans on using the property as his primary residence, and the sales price is $300,000 or less, the seller is exempt from the withhold. You can also request that less be withheld if you believe the tax liability at the end of the year will be less.
According to many experts, there are 10 things you will want to consider when working with foreign real estate buyers.
1) You need to be able to overcome the language barriers, if they exist. If you are marketing to European buyers or Canadian buyers, this won't be as big a challenge however if you choose to market to other areas like Asia, the buyers may not speak fluent English. Plan on having an assistant who can speak the language of the area of the world you want to try and market or securing the services of a company like translators.com.
2) You should have a great understanding of the local market conditions and legal issues, like those found in this newsletter, regarding their purchase. These buyers are usually very well educated and successful in their country. However, they may not understand our market. They will look to you for your expertise.
3) Be very respectful, even when there are communication challenges, and be very careful not to demean or talk down to anyone.
4) Focus on a single country you want to market to when you first get started. It's important that you become familiar with the culture in order to start to build a network of contacts and referrals.
5) Be patient. There are many cultures that believe that some important decisions require more time and thought.
6) Develop a networking group of resources for them to deal with on any of their questions like a group of tax experts, attorneys, lenders, escrow agents and others who understand the laws and intricacies of foreign ownership.
7) Understand the foreign currency conversion tables. Be able to tell the client that 300,000 U.S. dollars is 223,441 euro. And if you need help, use this website. http://www.xe.com/ucc/.
8) Understand there could be challenges and delays. Not many lenders have experience in dealing with Foreign Nationals. Due to the nature of the documentation the borrowers are asked to provide, you can expect there to be more requests from the lender than normal. Because the client is sometimes out of the country and not readily available, this can create untimely delays.
9) Communicate the process. It's important that you clearly communicate the entire real estate purchase process from start to finish. Its likely that our process here differs from that in their country and you want them to understand ours as well.
10) Stay on top of foreign currency exchange rates and market conditions. Let's say you had a buyer from the U.K. who thought the $300,000 home you showed him last month was "a bit too pricey." But let's say that next month, the dollar drops further compared to the Euro and now this $300,000 is actually costing him $292,000 compared to the Euro, you may be able to make a sale without the market moving at all.
The National Association of Realtors even has a certified designation for international property specialists through their International Division.
In today's tighter market, it may make sense to expand your niche marketing and Foreign Nationals provide an area where there is not as much competition.
How do you begin to find these buyers? Developing a presence in the international market can often start with local contacts.
The Las Vegas Business Press prints an Executive Calendar each month at http://www.lvbusinesspress.com/calendars/executive_calendar/ and many groups of different diversity announce events there.
In addition, the largest ethnic groups have a local Chamber of Commerce. The Las Vegas Latin Chamber of Commerce can be found at https://www.lvlcc.com/. The Las Vegas Asian Chamber of Commerce can be found at http://www.lvacc.org/mc/page.do.
Finally, your Internet sites should definitely and prominently market your expertise in understanding and assisting the Foreign National.
Didn't find the answer you wanted? Ask one of your own.